Hmm.... I don't know if there is a limit now so I'm not sure about any bonuses. Maybe if you get a certain amount of keihin points....? But I checked their policy thingy on the point card and under the tokuten area, it just said that you can either exchange your points to save on your next purchase, or turn in keihin points for stuff.
Btw, here's a list of stuff you can get with keihin points. http://www.animate.co.jp/pointcard/keihin.html
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Btw, here's a list of stuff you can get with keihin points. http://www.animate.co.jp/pointcard/keihin.html